JASA – Jayalakshmi Sports Academy is committed to identify school girls possessing raw talent and passion for the game of  Basketball, especially those in need of financial support to pursue their education and skilled basketball coaching to hone their talent and advance their career.

JASA was started in the year 2009 in the memory of Late. Mrs.K.Jayalakshmi who was a sports patron and renowned Physical Directress of Nirmala College for Women, Coimbatore from 1988 to 2009. Mrs.Jayalakshmi was instrumental in producing District Level, State Level, National Level Atheletes and Basketball Players who are now well settled in their career as well. Under her stewardship, several International Sports Talents has also been produced. Her relentless commitment and service to Sports and uplifting Girls and Women is evident with facts throughout her service period. Several players are now in respectable positions in the Police Services and other noble professions worldwide.

The Academy identifies young and poor basketball skill oriented girls from various districts who have finished plus two exams and provide admission in Nirmala College by  providing free education and free hostel. We give them specialized coaching under NIS coach and develop them as a skillful basketball players. By the end of the 3rd year of College they will be moulded well in both academic and basketball skills and this will help them in deciding a career for their life and pursue their dreams and ambitions.